Recently in class we had to do some research so we can successfully do a project we were assigned. The instructions were to find a record label or a production company, find two bands/artists under the same company, and then do research about both the case studies or bands.
My company was Nettwerk music group and I ended up researching about Panchiko and Vacations. We had to fill out a chart that instructed us on what to research and guided us through what to look for. For example the chart contained a question asking what the bands' target audience was. In my case both of my bands were directed towards young adults/teens. I mainly stuck to the bands' websites and their social media posts to do my research about them. I wrote down how they marketed themselves and how they got their music out there and their following. For Panchiko they do tours often, have branded merch at shows and for sale online on their website, and they often post on social media announcing tour dates, album drops, and replying to fans. Vacations did a lot of the same as Panchiko as they mainly stuck to posting releases and tours on their social media and interacting with fans, they also had a website that sold branded merch alongside information about their band.
In addition today and last class we were planning for the project that the research is for, today we were making the schedule and assigning the group members what parts they have to complete as well as creating our new band's identity such as their name and band members. We were able to finish the band name as well as the names of the band members and what instrument they play, we also finished our schedule and what each group member is supposed to do.
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